Hailing from two realms of the creative spectrum, designers and best friends Adrian Norris and Edwina Robinson introduce Aje. A label synonymous to effortless glamour, tough femininity and dishevelled elegance. Born in the Winter of 2007, following Adrian’s exit from an acclaimed Venetian Art School and Eddi’s departure from eponymous Fashion Magazine RUSSH, the label’s creations illustrate a pure reflection of the duo’s learnings and background, having grown up within the natural Australian coastal environments. Aje has stand-alone stores in Sydney, Brisbane and will soon open a third store in Melbourne. Their large celebrity fan base, both internationally and locally includes Madonna, Kate Moss, Rachel Taylor, Jessica Hart, Jess Gomes, Phoebe Tonkin, Danni Minogue, Jessica Mauboy, Sarah Murdoch, Rosie Huntington-Whitely and Beyonce. Blogging fans include The chronicles of Nadia, Harper & Harley, Sydney Fashion Blogger, Gary Pepper Vintage and The Chronicles of Her. - mbfashionweek.com


Lupe Fiasco coasts down the runway in his debut walk for SONG FOR THE MUTE

Melvin Tanaya and Lyna Ty are the faces behind Australian based, luxury menswear label Song for the Mute. Known internationally for their unique design philosophy and unflinching attention to detail the brand continue to stand out for their masterful use of a wide range of bespoke fabrics. Song for the Mute’s international reputation has allowed them to show at Paris Fashion Week seasonally since 2013, entertaining buyers from around the world and expanding their stockists to include 25 of the finest boutiques in over 12 countries. This list includes Chinese department store Lane Crawford, Zurich based BoutiqueRoma, Los Angeles' H.Lorenzo and Australia's own purveyors of luxury fashion, Harrolds. Following a highly successful show in 2012 Song for the Mute will debut their latest collection, titled ‘GREY’, at MBFWA where they will once again stand alone as the only exclusively menswear label showing in 2014. Song for the Mute’s latest Fall/Winter collection ‘GREY’ builds on the brands commitment to fabric driven garments. Crafted from virgin alpaca/wool blends and further development of their paraffin and resin coated fabrics this season's subsequent construction aims to heighten fabric tactile sensations. Aiming to constantly produce garments of the highest quality the brand continues their commitment to milling all their fabrics, the majority of which are exclusive to Song for the Mute, in Italy and Japan and constructing the garments under the close inspection of designers Melvin Tanaya and Lyna Ty right here in Australia. - mbfashionweek.com


Easily the best show this year... Featuring a runway debut from LUPE FIASCO




When Emma Mulholland made her debut as one of four TAFE students chosen to present a range at Australian Fashion Week, she immediately stood out as a designer with a lot of promise. Within a few short months Kanye West was spotted purchasing a backpack at Alice Euphemia in Melbourne, and since then her designs have been worn by the likes of Azealia Banks, Grimes, M.I.A, and Kimbra. With her debut solo show at Mercedes Australian Fashion Week showing her Spring Summer 13/14 collection, Emma Mulholland caught the attention of international buyers and press in what was a packed out show, style.com marking her as an “an up-and-coming designer” with a distinctly unique aesthetic. On first impression, her clothes may scream blaringly loud. But on closer inspection, the designs sing a different tune. Shapes and silhouettes are actually very wearable and flattering. Clusters of intricate embellishments and macramé textures weave heartfelt recollections of growing up beachside on the South Coast. life starts after 5! This collection for Spring/Summer 14/15 from Emma Mulholland is for all the bored working girls and boys, who stare blankly as the time passes by, ready to hit the beach as soon as they can free themselves from the daily grind. Drawing from John Hughes famous eighties ‘brat pack’ and Melanie Griffith in Working Girl, this collection certainly has a playful approach to business. This season sees Mulholland move away from bright neons, taking on a more muted pastel palette, evoking dwindling summer days. Pens, paper clips and post-its cover are the inspiration for prints and embellishments. The surf and street aspects of the brand are ever present in the cuts and shapes featured in the range. Mulholland has also looked to eighties resort wear for some more relaxed styling and finishings. Think board shorts covered in post its prints, and paper clips over low-cut one pieces. Fabrication and flattering shapes will be a big focus this season aswell as developing the swim and unisex styles. This is shaping up to be one collection that you will definitely not want to call in sick for. - mbfashionweek.com


Now with GIFs !!

Romance Was Born have an amazing capacity for turning out exquisite clothes that go beyond trends and are recognizable worldwide. Beginning afresh each season with a vivid vision and theme, a Romance Was Born collection will quickly grow into a full-scale production. They've embarked upon collaborations with Australia’s finest artists and retailers – including Archibald prize-winning artist Del Kathryn Barton, and clothing giant Sportsgirl. Each collaboration allows the designers, Luke Sales and Anna Plunkett creative license to explore their own artisan capabilities, with breathtaking results. Off the runway, their fans include international designers, film stars and rock royalty. Romance Was Born create clothes that are more than just a sum of their parts – they create a clothing experience. - mbfashionweek.com


Synonymous with style and elegance, Alex Perry is undoubtedly one of Australia’s most iconic, celebrated and enduring designers. The brand has a rich history that spans more than two decades. The designer’s made-to-measure and red carpet designs have attracted an enviable local and international following of celebrities, A-listers and socialites alike. Dita von Teese, Miranda Kerr, Rihanna, Katherine Heigl, Eva Longoria, Claudia Schiffer and Elle Macpherson are all fans of the brand. His elegant and alluring designs have graced numerous magazine covers, his lust-worthy creations filling countless glossy pages. - mbfashionweek.com

MBFWA - Carla Zampatti

In 1965, Carla Zampatti produced her first small collection for Zampatti Pty Limited, followed two years later by a national launch and, in 1970, by the establishment of Carla Zampatti Pty Ltd. The Carla Zampatti label is now renowned for beautiful clothes that combine Australian creativity with Italian style. Over the years Carla Zampatti has continually expanded her retail network to create a chain of 27 boutiques and concept stores across Australia. Today her clothes are a distinctive part of the modern Australian lifestyle. The Australian Fashion Laureate was awarded to Carla in August 2008. An award polled by members of the industry, an initiative of the New South Wales Government and IMG Fashion. This award recognizes outstanding achievement and is the highest award honoured in the Australian fashion industry. Already a Member of the Order of Australia (AM), Carla was appointed Companion of the Order of Australia (AC) as part of the Queen’s Birthday Honours in June 2009. This honour recognises Carla’s contributions to fashion and business as well as being a role model for women - mbfashionweek.com

Sneaky Magazine Interview

It's a strange feeling reading an article about yourself... A mix of fear and excitement... 

Thankfully James' words are kind.. read the interview about Hugh William Stewart and I below...